TUCSON, AZ (May 18, 2015) Williams & Lake, LLC, manufacturer, and distributor of the Patented SAFETY F1RST® rear-end collision avoidance system announced the acquisition of Pulse® a competing rear-end collision avoidance system. This strategic transaction adds the award-winning technology to Williams & Lake’s intellectual property (IP) portfolio.
The competing products will be combined and branded as “Pulse®, “powered by SAFETY F1RST® ” and operate under the protection of U.S. Patents #6,720,871 and #6,943,677.
Mark Olson, Pulse® founder, said, “This merger of IP, technology, and know-how brilliantly positions us to achieve our long-term vision for automotive safety and protecting our friends and family from the dangers of rear-end collisions. I’m very excited to have the opportunity to help take things to the next level.”
Bill Wetmore, CEO of Williams & Lake, said, “We couldn’t be happier to add Pulse® to our suite of products.
This acquisition represents our commitment to growing our presence in the automotive safety sector.”
Pulse® powered by SAFETY F1RST® is a rear-end collision avoidance system consisting of a small solid-state electronic device that can be fitted onto most passenger vehicles or light-duty pickup trucks, it effectively brightens and dims the 3rd brake light four times and then remains solid when a driver steps on the brake pedal.
The brightening and dimming do not repeat upon any subsequent application of the brakes for a lock-out period so as not to annoy trailing drivers in stop-and-go traffic. By getting the attention of a trailing driver, this product is demonstrated in the U.S. Department of Transportation and manufacturer testing to be very effective at helping prevent rear-end collisions.
While more and more new cars in the United States come equipped from the dealership with Pulse®, it is also available for purchase and after-market installation on vehicles at an authorized dealership. For more information on this product and to find a dealership near you, visit Pulse®protects-staging.einlalq4liquidwebsites.com or www.safetyfirstbrakelight.com.
Williams & Lake
Williams & Lake, LLC the parent company of Pulse® powered by SAFETY F1RST® , and its founders are committed to manufacturing, sales, and distribution of the Pulse® powered by SAFETY F1RST® product.
For more information, visit http://safetyfirstbrakelight.com/.