PULSE® PROTECTS
You and your family from “the other guy’’
Pulse Difference
Step on the brake pedal and Pulse® goes to work pulsing, rather than flashing, the third brake light.
Car Safety
90% of rear-end collisions can be avoided. One extra seconds prevents majority of accidents.
Breaking Technology
Convenience, reliability and simple are at the heart and soul of Pulse® The Safer Breaking Technology.
The Safer Breaking Technology
The name says it all. Pulse® is the rear-end collision deterrent that rapidly pulses your third brake light 4 times when you press the brake pedal. (The pulsing does not repeat upon any subsequent application of the brakes for 5 seconds so as not to annoy trailing drivers in stop-and-go traffic.)
According to a study by Daimler-Benz, if passenger car drivers have a 0.5-second additional warning time, about 60% of rear-end collisions can be prevented. An extra second of warning time can prevent about 90% of rear-end collisions.*
Latest News
2019 DISTRACTED DRIVING STUDY-PUBLIC ENEMY NUMBER ONE
Every April, to commemorate Distracted Driving Awareness Month, Zendrive shares insights from the largest dataset about how people drive. For our third annual Distracted Driving Study, we analyzed over 160 billion miles of driver data to uncover a dangerous new category of distracted drivers: Phone Addicts. This growing category of hyper-connected…
MORE AMERICANS DIED IN CAR CRASHES SINCE 2000 THAN BOTH WORLD WARS
Since January 2000, more Americans have died in car crashes than did in both World Wars, and the overwhelming majority of the wrecks were caused by speeding, drunk or distracted drivers, according to government data. “Where’s the social outrage? There should be social outrage,” said Robert L. Sumwalt, chairman of…
SPEED, DISTRACTED DRIVING MAKE U.S. SAFETY BOARD’S ‘MOST WANTED’
Federal safety advocates are targeting three of the worst habits by drivers that kill more than 10,000 people a year: speeding, impaired driving and distractions from electronic gadgets. The U.S. National Transportation Safety Board unveiled its “Most Wanted” list of safety enhancements on Monday and three of the 10 focused…
WHY PARENTS SHOULD BE ROLE MODELS ON THE ROAD
For teens, getting behind the wheel is a right of passage—and the stress of having a new teen driver is a right of passage for parents as well. Although many mom and dads have prepared themselves for the process of teaching their teens how to drive, what they may not…
IS HANDS-FREE PHONE USE SAFE WHILE DRIVING?
Most people know just how dangerous it can be to text and drive or hold a phone for a conversation while behind the wheel. To overcome these risks, many people rely on hands-free systems to talk and drive. Are hands-free devices safe to use when driving, or are they just…
STAYING SAFE ON SUMMER ROAD TRIPS
For many Americans, summer doesn’t quite feel like summer without a road trip. Whether you’re traveling regionally or nationally, you should follow a pre-trip checklist to make sure your car is ready for the long haul. Your checklist should include two categories of preparedness: Reducing your risk of accidents and…
WHY STANDARD BRAKE LIGHTS DON’T DO ENOUGH TO PREVENT ACCIDENTS
No one plans on getting into a car accident, but they still happen every day. Millions of accidents occur in the U.S. each year, and thousands of deaths and injuries result. Rear-end collisions make up a significant portion of these accidents—37%, in fact. You might think that your standard brake…
STRATEGIES FOR REDUCING THE RISK OF REAR-END COLLISIONS
Rear-end collisions are among the most common types of car accidents in the U.S. Although insurance coverage will take care of the property damage and pay the medical expenses, prevention is always preferable. Consider using the following simple strategies for reducing your risk of rear-end collisions. Install a pulsing third…
WHAT KINDS OF INJURIES ARE COMMON IN REAR-END COLLISIONS?
Rear-end collisions are extremely common—and dangerous. Even at slow speeds, these kinds of collisions can cause a long list of potentially serious injuries. Preventing these collisions, and the resulting injuries, from occurring is why Pulse® exists. Here is a look at just a few of the injuries that are common in rear-end…
HOW TO AVOID DISTRACTIONS WHILE DRIVING
Everyone knows that distracted driving is dangerous. It’s one of the top causes of traffic accidents. The following tips can help you avoid distractions and keep your attention on the road. To protect yourself from distracted drivers who may be behind your car, consider installing a pulsing third brake light.…
Frequent Ask Questions
WHAT IS PULSE®?
Pulse® is an award winning solid state electronic rear end collision avoidance system designed for use in automobiles and light duty trucks manufactured after 1991. When you press the brake pedal in your car, Pulse® causes the “3rd” brake light (a.k.a. Center High Mount Stop Lamp, or “CHMSL” for short) to pulse four times, warning the driver behind you that you are slowing down or stopping. 37% of all accidents are rear end collisions, and 28% of those are deemed to be a “total loss” by an insurance adjustor.
A recent DOT study demonstrated that approximately 90% of all rear end collisions are avoidable if the trailing driver had just one extra second of warning.*
*NTSB, Vehicle and Infrastructure-Based Technology for Prevention of Rear-End Collisions, NTSB/SIR-01/01, PB2001-p17003, 05/01/01, pg. 1
WHERE CAN I GET PULSE®?
You can buy Pulse® at any one of hundreds of new and used automobile dealers, nationwide. Contact Pulse® and we will help facilitate the installation of Pulse® at a dealership near you.. Pulse® can be sold directly to qualified fleet owners / operators.
CAN I GET A DISCOUNT ON MY INSURANCE IF I INSTALL PULSE® IN MY CAR?
Pulse® is actively working with several insurance underwriters to help ensure that the installation of Pulse® might result in a discount in your insurance premiums. Ask your insurance broker for the details on any possible discounts and advise him/her that you’ve installed a “rear-end collision avoidance system” on your vehicle.
WILL PULSE® WORK IN MY VEHICLE?
The founders of Pulse® spent two years in research and development to ensure that Pulse® works with most passenger vehicles and trucks.
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